The Bloem Show organisers have expressed concern over incidents of underage drinking at this year’s event, saying it remains a challenge at large public gatherings despite strict control measures.
CEO Elmarie Prinsloo says underage drinking is a broader societal issue that extends beyond the showgrounds, but noted that additional steps were taken this year to limit access to alcohol. These included tighter gate controls, restrictions on bringing alcohol into the venue, and the introduction of an in-house liquor depot that has reduced outside supply. She says most of the concern stems from individuals aged 18 and older purchasing alcohol on behalf of younger attendees, as well as some minors already arriving under the influence.
Security and compliance teams were deployed throughout the grounds to monitor the situation and ensure adherence to the Liquor Act. While acknowledging the concern, she says the issue did not overshadow the overall success of the event. “We didn’t have a lot of incidents, especially on Saturday evening (2/5) with nearly 20,000 people visiting the show, which is encouraging.”
She adds that a feedback meeting will be held next week, where underage drinking will be among the key issues discussed, with further preventative measures expected to be considered for future editions. The Free State Gambling, Liquor and Tourism Authority (FSGLTA) has also raised concern about underage drinking at the event, while acknowledging its overall success.
Acting CEO Obakeng Seseane stated the behaviour of some minors, particularly around alcohol consumption, is concerning and undermines the show’s intended educational and developmental value. He further urged traders and exhibitors to strictly adhere to liquor regulations and warned against selling alcohol to underage or intoxicated individuals. “Ensuring a safe, controlled, and family-friendly environment must remain top priority for all stakeholders involved in hosting events of this magnitude.”
Despite these concerns, the authority commended organisers for delivering a well-coordinated event that continues to contribute to tourism and economic activity in the province.
