Bloemfontein Courant is owned by Mahareng Publishing, a subsidiary of Caxton Community Papers and joint venture between Caxton CTP and Central Media Group. Mahareng Publishing also owns Get It Bloemfontein, Campus Get It Bloemfontein and The Woodpecker. The precursor to Bloemfontein Courant, an independent community paper called Krant, was first established in June 2009. Bloemfontein Courant is the product of thorough market-research into what readers want from a community newspaper.
Bloemfontein Courant is a popular community newspaper in tabloid form with relevant news and general lifestyle content for the local community of Bloemfontein and the Free State rural communities. Bloemfontein Courant provides readers with positive and constructive content that complies with the slogan: “News you can use”. The publication focuses on important happenings in our local community, but presents everything with a voice of reason to our readers. That is one of the things that makes Bloemfontein Courant stand out from other publications in Bloemfontein and the wider Free State.
Bloemfontein Courant is a bilingual newspaper that is distributed for free in Bloemfontein, as well as many other towns in the rural parts of the Free State. The entire newspaper is published in full colour and great attention is paid to the quality of the printing. There are often special features in Bloemfontein Courant, i.e. Careers, Women in Business, Top Schools, etc., which not only provide readers with valuable information, but also present our advertisers with an opportunity to directly reach their target market.
Bloemfontein Courant’s fresh and innovative logo design grabs readers even before they’ve started reading. Great effort is put into every edition, making sure it always meets the highest standards of design and content. Bloemfontein Courant’s offices are situated at 7 Christo Groenewaldstreet, Wild Olive Estate, Bloemfontein. The office is spacious and modern, and ideally suited for a creative yet deadline-driven working environment.
Bloemfontein Courant has a loyal market with readers in the middle class ranging from LSM 6 to 9 (not excluding LSM 10). Readers are mostly older than 26 years, from households with expendable income. 61% of Bloemfontein Courant’s readers are female and they are the decision makers in the majority of households. Most households in the distribution area have children between the ages of 0 to 16 years. The circulation is 41 500 per week.
Courant Editorial approach
- Bloemfontein Courant focuses on positive, constructive news that contributes to a better, improved, informed and/or safer society.
- Content is published in Afrikaans and English.
- Content that inform, educate, entertain and protect the rights and values of its readers.
- Strong lifestyle content – Readers can expect up to date and trendy articles on Food, Health, Beauty, Gardening, Finance, Environmental concerns, Travel, Motoring and Parenting.
- Extras include social events, schools news, environmental concerns, charity (community service), social calendars and local interest.
- Bloemfontein Courant speaks with a voice of reason and fairness, while striving to supply an excellent service to the readers, stakeholders and advertisers.
Bloemfontein Courant is the proud carrier of Autodealer. The content is delivered by our renowned motoring journalists.
Courant has a food page every week, featuring tested recipes by local chefs. This pillar is one of the most read in Courant.
Stproesmous is a column written by a Albé Grobbelaar. Tony’s column is insightful, well-written and often humoristic as he reflects on everyday matters and the complexity of the human condition.
Kolskoot is the sports column written by Georg van Eck. With decades of experience, Georg is a renowned sports journalist. Kolskoot is a satirical column commenting on the latest news in sport and echoing the frustrations and joys of every South African sports enthusiast.
Different certified financial writers contribute to a financial column every week. The topics are in line with important matters in the economy and other variables, such as the inflation rate and financial markets.
Bloemfontein Courant includes a social page most weeks with photos of charity events, schools news, social gatherings and other happenings.
Bloemfontein Courant’s sport section is handled by sports editor, Morgan Piek. It covers the national sports highlights, as well as general sports news in our region. Courant is watchful to give coverage to different types of sport and to not only concentrate on the popular sports.