Bloemfontein Courant is a free community newspaper with hyper-local news for the local community of Bloemfontein. It is the product of thorough market-research into what readers want from a community newspaper.
Bloemfontein Courant provides readers with positive and constructive content.
It is a bilingual newspaper (Afrikaans and English) with a distribution figure of 45 000 free copies per week in Bloemfontein. The paper is delivered at households and at selected hotspots like shopping malls, filling stations and the offices of government departments.
Market
Bloemfontein Courant has a loyal market with readers in the middle class ranging from LSM 7 to 10. Readers are mostly older than 26 years, from households with expendable income. 61% of Bloemfontein Courant’s readers are female and they are the decision makers in the majority of households. Most households in the distribution area have children between the ages of 0 to 16 years.
Bloemfontein Courant’s editorial approach
Bloemfontein Courant focuses on positive, constructive news that is hyper-local and contributes to a better, improved, informed and/or safer society. The content informs, educates, entertains and protects the rights and values of its readers. Bloemfontein Courant speaks with a voice of reason and fairness, while striving to supply an excellent service to the readers, stakeholders and advertisers.
POPI Act disclaimer:
We respect your right to privacy and therefore aim to ensure that we comply with the legal requirements of the POPI Act which regulates the manner in which we collect, process, store, share and destroy any personal information which you have provided to us.
