‘All business owners need to innovate’

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Christel Basson, general manager of Mahareng Publishing, and Stephen Gooch, Director: Marketing and Public Relations at FNB. PHOTO: PIERCE VAN HEERDEN

All business owners need to innovate in some way or another. If businesses want to stay relevant in an ever changing world they need to innovate, whether it be in their product offering, back office processing or fulfillment, identifying new customer markets or in their sales strategies.

This is the advice of Stephen Gooch, FNB Free State Regional Head. Gooch’s encouragement comes against the backdrop of the much anticipated announcement of the winner of the Most Innovative Local Business Award.

The winner of the award, which was started by FNB and Bloemfontein Courant last year, will be announced during the Best of Bloemfontein Readers’ Choice Awards at the Central University of Technology, Free State (CUT) on Thursday 17 October 2019.

Gooch said in essence the organisers of the Most Innovative Local Business Award are looking for businesses that break the mould of the conventional way of doing business. Businesses that see a challenge, problem or a gap in the market and go all out to capitalise on the opportunity. This takes huge amounts of courage, determination and self-belief by the business owners.

“We are a proudly South African Bank and we firmly believe that innovation should be at the heart of everything we do, thus enabling our business customers to start, run and grow their businesses effectively.

“We have recently been voted the Best Business Bank for seven years in a row by the Sunday Times’ Top Brands survey 2019. We believe our continued involvement in this competition will continue to entrench our FNB brand in the community of Bloemfontein. We would like to be known as the ‘go to’ bank that really understands businesses and enables them to be successful in a challenging economy,” said Gooch.

Christel Basson, General Manager of Mahareng, publishers of Bloemfontein Courant and Get It magazine, said Bloemfontein Courant is once again super excited to partner with FNB in awarding this sought-after award.

“Innovation and entrepreneurship are important tools in curbing the growing unemployment rate in South-Africa. By encouraging businesses to become more innovative, more jobs could be created and ultimately a huge dent could be made in the unemployment challenge.

“Our involvement in the Most Innovative Local Business Award is Bloemfontein Courant‘s small contribution in the process of helping local businesses to grow beyond their expectations,” said Basson.

Pieter Delport
pieterd@mahareng.co.za