FS partakes in Africa’s Travel Indaba

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Pictured are Ewoudt and Charine from Letsatsi Private Game Reserve at the Travel Indaba. Photo: Free State Tourism Facebook.

The Free State Province is taking part in Africa’s Travel Indaba at the Inkosi Albert Luthuli International Convention Centre in Durban from Tuesday 9 May to 11 May.

The trade show, themed “Shaping Africa’s Tomorrow, Through Connection Today,” will feature 15 exhibitors from the province’s five regions, each representing one of the five Provincial Marketing Pillars, who will market and promote these marketing pillars through attractions, destinations, and experiences.

According to the Free State Gambling, Liquor, and Tourism Authority’s communication unit, the trade show’s primary objective is to create market access for the South African and continent’s tourism sector to promote their diverse offerings.

“The diverse offerings that will be on promotion range from iconic Culture and Heritage attractions and experience, to the Wildlife Safari ranches that are available in the province, to Kasie/City Lifestyle that the small villages, townships, and dorpies have to offer with different ranges of cuisines, lifestyle events, and entertainment these precincts have to offer, to the offering of Action and Adventure that are water-based and on-land throughout the five regions of the province.”

“The true test of the tourism recovery plan should be seen by trade at their establishment as visitors flock in numbers and they are oversubscribed, then we would have achieved the mandate of the people,” said MEC Thabo Meeko for the Free State Department of Economic, Small Business Development, Tourism and Environmental Affairs (Destea).

“Not only is the Free State going to be represented by the 15 exhibitors at the DEC Hall, but there will also be another 18 exhibitors who will be reinforcing the story of the province in the ICC where hidden gems will be hosted to further drive demand for the province,” said the CEO, Kenny Dichabe.

The concerted efforts of these SMME’s from the five regions will be directed to the marketing and promotion of the province.

Compiled by Bonolo Moloi