THANDI XABA
Wine lovers can proudly join in the success of South African wine making headlines in Peru.
Even though the Peruvian businesswoman who is planning to import the SA wines still has to determine which wines she would like to order.
“She is in possession of price lists that the SA wine producers shared with her last week,” says Media Relations from the Department of Trade and Industry, Bongani Lukhele.
Lukhele explains how the venture came about.”The Department of Trade and Industry (the dti) organised a trade and investment mission to Peru from 22-30 May 2015.
"The programme for the trip includes business-to-business meetings and site visits to Peruvian companies in compatible sectors.
The Peruvian businesswoman visited the venue where the B2B meetings were held and spoke to the SA businesspeople and checked their products that were on display. The wine producers than got an opportunity to visit her business premises to discuss her intentions further,” he says.
In a statement released by the Department of Trade and Industry (the dti), a group of winemakers from the Western Cape listened with awe as Gisella Galindo Aquire, who is running an import and export business in Peru, extolled the virtues of the SA wines and expressed her plans to import them to Peru soon. The businesspeople are part of the Outward Trade and Investment Mission organised by (the dti).
“I have done my market research and have made up my mind that I will be importing wines from South Africa soon because I have established that there is a market for them here.
Although we still have Peruvian wines and others that are imported from Argentina and Chile, I have realised that there is gap in the market that can only be filled by wines from South Africa because of their unique taste and quality,” says Aquire.
During the visit to her company by the SA wine businesspeople, Aquire requested them to share information with her about various aspects of their wine exporting businesses.
These included price lists, shipping companies and their requirements, shipping time, sizes of consignment, samples, promotion material, storage facilities that she will require, and the companies’ bottling quantities.
If the enthusiasm and interest shown by a Peruvian businesswoman in the South African wines were anything to go by, hundreds of tons of South African wines will soon make their way to Peru where a lucrative market is awaiting them.
A group of winemakers from the Western Cape listened with awe as Gisella Galindo Aquire, who is running an import and export business in Peru, extolled the virtues of the SA wines and expressed her plans to import them to Peru soon.
The businesspeople are part of the Outward Trade and Investment Mission organised by the Department of Trade and Industry (the dti).
“I have done my market research and have made up my mind that I will be importing wines from South Africa soon because I have established that there is a market for them here.
"Although we still have Peruvian wines and others that are imported from Argentina and Chile, I have realised that there is gap in the market that can only be filled by wines from South Africa because of their unique taste and quality,” says Aquire.
The South African businesspeople were impressed by Aquire interest in their products and said they were looking forward to working with her and export wines to Peru.
Lukhele says the gap for South Africans to trade their products overseas differs from country to country.
“But if we were to confine it to Peru, there is a big gap for SA products there. This was confirmed by the Peruvian ambassador to SA, Mr Nicolas Roncagliolo who identified agro-products such as wines, Rooibos tea and some fruits, as well as mining equipment, expertise and services,” he enthuses.
