Young student entrepreneur makes waves in organic market

Anet Matakala, law student at UFS, won the Shoprite Hustle Entrepreneurs Award last month.

The organic movement is all about leading a healthy life, whether this includes what people put into their bodies or onto it. However, being healthy can be costly on the wallet and truly organic products are hard to find.

This was what motivated 24-year-old final year law student from the University of the Free State, Anet Matakala, to start her own organic skin and hair care range, Nettah Organics.The Limpopo native began her business last year out of frustration of what the market had to offer. “I could not find enough quantity of what I wanted compared to the money I spent on products. In South Africa, organic products are very expensive. So I used Google and tried things out for myself,” she said.

The small business produces hair, skin and even bath products to pamper yourself with the goodness of natural ingredients. The young woman said that she would like to inspire other young people to embrace their unique and natural beauty. “Everyone just wants to look the same, with their ‘eyebrows on fleek’ but what most people do not realise, is that we are most beautiful when we are confident in our own skin,” explained Matakala.

She won the Shoprite Hustle Entrepreneurs Award for the month of October because of her breakthrough business idea that stands on the principles of all that is natural. Matakala was able to achieve this by using the power of social media to market her natural beauty products. “The award has made a lot more people want to know about my products. I operate my business on social media platforms as well as an online store,” stated Matakala.

Nettah Organics started with just two products last year. “I was making them for myself and my friends until one of them advised me to start selling them because of the good reception that I was getting,” said Matakala. Her products can be found at along with social media networks. – Nomaqhawe Mtebele