Wales vs SA Test match anticipated to inject R48 million into BFN economy

PHOTO: Free State Cheetahs Facebook page

South Africa’s clash with Wales this coming weekend in Bloemfontein, is anticipated to inject roughly R48 million into the economy of the City of Roses.

The Chief Executive Officer (CEO) of the Free State Cheetahs, Ross van Reenen, tells Nick Efstathiou, the CEO of the Central Media Group, that at this stage at least 27 000 visitors are expected to descend on the provincial capital on Saturday, OFM New reports.

Places of accommodation are reportedly booked out, with revenue for hotels, B&Bs and the like to exceed R12 million. Van Reenen further adds that between 10 and 12 food stalls will be present at the Free State stadium on the day – a boost to these small businesses.

Van Reenen’s sentiments are in alignment with those of Lochner Marais, a professor of Development Studies at the University of the Free State, who estimated that the Bloemfontein economy will be boosted by between R120 and R150 million.

“Bloemfontein’s economy depends on many factors and many small events, these events are helpful for a few months, especially after Covid. The rugby game may not completely change the economy and in the bigger scheme of things, a R300 million injection into the Bloemfontein economy is very small, and the city needs many more activities, big or small, to contribute vastly,” he added.

OFM News/Business Hour