“With Ranger, we’ve had a big extended family for decades,” said Jim Farley, the president and CEO.
“This truck has always been a trusted partner to small business owners, farmers, families, adventurers, commercial fleets and so many more in more than 180 markets around the world. And with the new Ranger, this is our moment to deliver. Not just a product our customers will love, but an always-on experience that will help us build strong and lasting relationships with them. This is one the midsize truck people will want to own and experience.”
“When we reimagined the Ranger, we set out to create more than just a great new pickup truck; we set out to design a great experience as well,” said Dianne Craig, president of Ford’s International Markets Group. “We are a family company, and we want our customers to feel like part of our family. The vehicle sale is just the beginning of our journey together.”
Living the Ranger life
The next-gen Ranger project was led by Ford’s Product Development Centre in Australia. “Our team was focused on one goal – to make this Ranger the toughest and most capable we’ve ever created,” said Graham Pearson, Ranger vehicle programme director. “They put it through one of the most exhaustive global testing schedules we’ve ever developed and would not rest until we were satisfied that it was Built Ford Tough.”
Visually, the next-generation Ranger is bold and confident. It is fitted with an improved chassis, 50 millimetres longer and wider.
New powertrain choices
It is one of three turbodiesel engine options available at launch, depending on market.
“The 3.0-L turbodiesel V6 delivers,” said Pritika Maharaj, Ranger programme manager. “When you drive a Ranger with the V6 turbodiesel, it feels like a much bigger truck. And it feels really tough in the sense that it’s got endless power and torque, which is exactly what our customers wanted.”
The next-gen Ranger will also come with a choice of proven single-turbo and the bi-turbo 2.0 inline four-cylinder diesels.
New transmission choices include an updated 10-speed auto or six-speed manual, complementing the current six-speed automatic.
Improved ride and handling
Engineers moved the front wheels forward by 50 millimetres for a better approach angle and outboard for better off-road articulation, both of which improve the off-roading experience. They also shifted the rear suspension dampers outboard of the frame rails to give drivers and passengers a better ride both on- and off-road, no matter if they are carrying heavy cargo for work or just taking the family out for dinner.
Customers will have a choice of two four-wheel drive systems, an electronic shift-on-the-fly system, an advanced full-time 4×4 system with a reassuring set-and-forget mode, designed for capability when and where customers need it. Off-road recovery is made easier with prominent dual recovery hooks in the front bumper.
Customer-focused interior features
“We know our customers are looking for a smart and functional interior space that feels comfortable. The heart of the Ranger’s connective experience is the large 10.1-inch or 12-inch touchscreen in the centre stack. It complements the fully digital instrument panel and is loaded with Ford’s latest SYNC4 system, which comes customer-ready with its voice-activated communications, entertainment and information systems. Additionally, there is an embedded factory-fitted modem, allowing connectivity on the go when linked with the FordPass app, so customers can stay connected to their world. FordPass enhances the ownership experience with features like remote start, vehicle status check and remote lock and unlock functions via your mobile device.”
The screen is linked to a 360-degree camera to make parking a breeze in tight urban spaces or to assist when negotiating particularly tricky terrain while out exploring.
Built to do more with better access, more functional space
Additional thoughtful, customer-focused touches include a new, tough plastic-molded bedliner that helps protect both the truck bed from scratches and owner’s knees from kneeling on a steel truck bed. Extra cargo tiedown points – on strong steel tube rails – provide convenient points to secure loads. Durable, flexible load box caps around the sides of the box and across the tailgate conceal structural attachment points for canopies and other aftermarket accessories.
Zone lighting, controlled via the in-cabin SYNC screen or through the FordPass app – provides 360-degree lighting around the truck to help give customers better visibility around the vehicle. Load box lighting is provided under the left- and right-hand rails and provides plenty of light for finishing up jobs in low light or finding things in the cargo box at night.
Improving the customer experience
Depending on the market, Ford will offer customers a suite of services inclusive of being “always on”. Whether you have questions about the vehicle or need assistance. Ford has Ranger Concierges in key markets that will walk customers through whatever they need to know.
FordPass customers will be connected to their Ranger 24/7 via their smartphones.
The next-generation Ranger will be built at Ford’s plants in Thailand and South Africa beginning in 2022, with other markets to be announced at a later date. Specific market launch details will be announced in due course.