This year OFM, the Sound of Central South Africa, celebrates 35 successful years in the radio broadcasting business.
On the question of why people opt for OFM, Tim Thabethe, Programme Manager, said that OFM is the sound of Central South Africa, the heartbeat of what is happening in its society, space where listeners should be able to see a reflection of themselves and their lifestyle. “No other radio station talks to the region as much as OFM does. We are a brand that is agriproud, we move and breathe in alignment with the region. We feel the pain the region feels and celebrate the wins, whether it’s in sport with the Leopards, Griquas, Free State Knights or the Cheetahs; or if any one person or entity accomplishes a distinguishable achievement.”
One thing that OFM takes pride in, is the way it encourages its audience to live a meaningful life that connects them to others. “As a brand, we have adopted the positioning, ‘living the real good life’. It talks to being able to lead a really good life, made up of many and often smaller moments of pure fun, real connection, contribution to others and moments of meaning.”
Thabethe is proud to be part of this iconic and trusted brand and regards it as direct reflection of the people of the region OFM caters for. “We are warm, kind, ‘regte sout van die aarde mense’.”
On the question of what some of the region’s favourite shows are, he answers that there are people who love the music request shows, people who love the presenters and people who love the agriculture or the business shows. All these touchpoints give the brand a good overall feel. He explains that ultimately, research has shown that people love what OFM is as a whole and what the brand offers.
Thabethe says that as a radio station OFM is very real, uplifting, caring and a proud brand and this is something that the listeners respond to. Each of the personalities that OFM offers, connects to these pillars and is deeply rooted in the region. The presenters understand Central South Africa and they often look for people from the region, for the region.
To the OFM audience and its clients, Thabethe says that a thank you will never be enough. “Everything OFM does, is to celebrate the people of Central South Africa. Our job is based on your listening experience; therefore, we take you into consideration with every decision made. ”