The Beat goes on, says Bob Mabena

Radio industry veteran, Bob “The Jammer” Mabena, said that Beat FM is getting ready to broadcast in Bloemfontein.

Mangaung’s latest radio offering, Beat FM, is definitely not a thing of the past, although it unexpectedly and mysteriously disappeared from the airwaves recently.

This is according to veteran broadcaster and radio personality, Bob Mabena, a member of the MSG Group who owns Beat FM. The station will be officially launched in March 2019.
Mabena mentioned that the launch had been delayed because of technical issues. “When we launch Beat, it is going to be a party of note. We could not launch out of technicalities but we are ready now. We have got everything we need so we are ready to kick things off and make a noise. During the first quarter of the calendar year we will have definitely launched,” said Mabena.

He stated that the station will place an emphasis on local talent and content. “There is no point of getting to an area, setting up a radio station and not developing the talent there. So talent development will be one of the things that we undertake,” explained Mabena.
Beat FM belongs to the MSG Group, which has Power 98.7 and Capricorn FM under its belt. Mabena earlier this year requested on social media that interested people contact the media group for possible opportunities in the Free State as well as Eastern Cape.

“The station will have a mix of RnB with afrobeat and a lot of the local stuff,” Mabena described Beat FM. He mentioned that the station will aim to enrich locals. “The money has to circulate amongst the people here. It is not just music because it is a whole industry. When you support one artist, you support ten other people around them,” he said. – Nomaqhawe Mtebele