Support for local entrepreneurs

From the left are Pieter Delport, Editor: Bloemfontein Courant; Lindiwe Mtwentula, Marketing Manager: OFM; Neelofar Issa, General Manager: Mimosa Mall; and André Rossouw, Marketing Manager: Mimosa Mall. PHOTO: PIERCE VAN HEERDEN

Mimosa Mall, in association with Bloemfontein Courant, OFM and Absa will be hosting its first annual Entrepreneurs Market from 30 September to 2 October.

The market will focus on supporting innovators, creative minds and out-of-thebox thinkers. The aim is to create a platform within the retail environment for upcoming, established and aspiring entrepreneurs where they can showcase their products and offerings.

“Mimosa Mall shares the vision of so many hopeful individuals who have the willingness to embark on their start-up journey and we would like to take hands with these small business owners and dreamers to steer them into the future of retail,” said André Rossouw, Mimosa Mall marketing manager.

Rossouw said that the Department of Economic Small Business Development Tourism and Environmental Affairs, Small Enterprise Development Agency, and Free State Online Channel have also contributed significantly towards making the market possible. “Prizes and vouchers from Bathu, Bogart Man, Checkers, and Legends Barbershop are also up for grabs for the best looking and most creative exhibition spaces.”

Ultimately, the market will provide exhibition space within the prime retail space of Mimosa Mall to 50 lucky entrepreneurs who were successfully selected from the applications received. “During the three-day market they will be profiled and promoted on Mimosa Mall’s social media pages, radio and digital media, while having the opportunity to promote their offerings to an average of 14 500 shoppers daily,” Rossouw explained.

Corni Fourie, Mahareng business manager, said Bloemfontein Courant’s involvement is important when it comes to driving influence in its local community. “This is exactly the type of initiative that we would want to support as it directly impacts the local economy and local consumers, who are ultimately the readers of our newspaper. We hope and ask that everyone would support this as we all will benefit from it,” she said.

Lindiwe Mtwentula, OFM marketing manager, said as a radio media partner, this is OFM’s way of supporting local, supporting entrepreneurship and investing in the overall strategy of upskilling and independence in business.

“As ‘Your Mall’ we aspire to support the community and wish to make an impact on entrepreneurs, especially at a time where the economy is in a dire state,” Rossouw concluded.

Applications forms will be available until 6 September on or at the Mimosa Mall information desk.

Justine Fortuin