The South African film industry contributes over R3 billion annually to the country's gross domestic product (GDP), while providing employment for more than 25 000 people.
This is according to a 2013 study conducted by the National Film and Video Foundation, an agency of the Department of Arts and Culture.
The inaugural South African International Film Festival, also known as RapidLion will be recognising the rapid growth in box office takings from Brazil, Russia, India, China and South Africa (BRICS) in their prestigious award ceremony.
According to the director of South African International Film Festival Eric Miyeni, who also starred in drama film, based on the novel Cry, The Beloved Country, over the years there has been a noticeable turn-around in the film market, and the festival leads filmmakers and distributors to focus on international opportunities thus creating a bigger market for foreign films.
Furthermore Arnant Singh is considered the country’s most popular filmmaker and has produced the Long walk to Freedom and Sarafina and will be accepting one of the RapidLion awards at the festival.