Musician and businessman, Dj Sbu, promises South Africans major moves in 2020, as he frequently receives requests from locals to grow his Mofaya brand.
Bloemfontein Courant met up with Dj Sbu at TFS Wholesalers on Tuesday, where he was celebrating with residents the energy drink that is sold at TFS Wholesalers nationwide. He said that the Mofaya brand decided to take hands with TFS Wholesalers as they have the same vision, namely to always give back to the community.
Dj Sbu expressed the importance of giving back to the communities that we come from and also always supporting local brands first. He said that he formed a foundation about 11 years ago that helps out in schools by giving bursaries, feeding schemes and inspiring learners to want to do better.
Eventually the non-profit organisation decided that it would no longer ask government to fund it but would rather raise its own money and that is how the energy drink, Mofaya, took off. He said how he decided on an energy drink because he comes from the entertainment industry which offers little to no sleep and he was consuming energy drinks on a daily basis until one day his mentors said to him “if you spend too much on it, then own it”.
He told Bloemfontein Courant that people in the townships feel the same way about the energy drink as South Africans felt when South Africa won the World Cup. “I sort of feel that I have been nominated to be the leader of this brand but I don’t own it because it belongs to the people.” He encouraged every individual to tap into a “side hustle” and to create more proudly South African brands.