#PlayYourPart to inspire the youth

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Sithembile Ntombela, General Manager of Marketing of Brand South Africa and custodian of the #PlayYourPart initiative

The #PlayYourPart campaign by Brand South Africa is a national initiative that encourages all South Africans to contribute to positive change. Brand South Africa has selected Grade 11 and Grade 12 learners from four schools in Bloemfontein to partake in the competition.

They are from Moemedi High School, Vulamasango Senior Secondary School, St Bernard’s High School and Hodisa Technical High School. Learners have to tell their stories about how they have shown active citizenship in their communities. These schools were chosen mainly because they are previously disadvantaged.

The #PlayYourPart school programme is aimed at engaging with learners to ensure that they are continuously reminded of their role of being active citizens to contribute towards a brighter future for their communities, the country and a positive nation brand.

According to Sithembile Ntombela, General Manager of Marketing of Brand South Africa and custodian of the #PlayYourPart initiative, the learners will have to share how they have played their part in making a difference in their local communities.

“Learners from different high schools in the Free State will be competing against each other for a period of two weeks in October on local radio stations Motheo FM, City Radio, Civic FM and Kovsie FM to win R50 000 worth of prizes,” Ntombela added.

“The videos will be posted on Facebook from 16 October 2020 under the hashtags #PlayYourPart and #GetInvolved. In celebrating this great act, Brand South Africa is giving away R50 000 to a school with the video that has made the most impact.

The competition will be running from 16 October 2020 to 30 October 2020,” she said. “With everything that has been happening in our country and around the world and Covid-19 having a negative impact in our lives, we believe these stories will go a long way in giving hope to ordinary South Africans to do the same and reach out to their communities.”

The videos with the most interactions (shares, likes, comments) will win the competition and a R50 000 prize.

If the public want to view these videos, they can search the hashtags on Facebook and vote by liking and commenting on their favourite videos to determine the winner.

Heidre Malgas
heidre@mahareng.co.za