Over the years Oranje Toyota Bloemfontein and Bloemfontein Courant have worked together to enrich the community of Bloemfontein. As one of Bloemfontein Courant’s biggest advertisers, the relationship between the paper and Oranje Toyota has become one of trust and loyalty over the years.
“They know our vision, what we want to accomplish in town, and what message we want to convey to the community. And the message that we want to get out there is for people to actually support the local economy, and our business, because it’s important for the smaller cities and towns to keep the money flowing inside the town and not going outside. So when you support local, you support the people. And if you support local, you provide people with jobs, you support families – you influence the actual people living in the city,” explained Jonathan Stephenson, Dealer Principal.
Through working with Bloemfontein Courant, Oranje Toyota Bloemfontein has been able to reach the community using different campaigns, projects and marketing strategies. “The newspaper always comes up with different ideas on how to attract customers and better get our message out there,” added Stephenson.
This has also ensured that the bond between Bloemfontein Courant, Oranje Toyota and their customers has strengthened. “Over the past years we have grown into a business that competes with the best markets in South Africa. We are rated as one of the Top 10 dealers in the country. We could never have achieved this without the great support from our local customers. With the local support that we received, we were able to win a number of Pyramid Certificate awards for 2018. With over 115 employees, over 40 local contractors onsite, we contribute to over 390 lives of local citizens daily.”
Oranje Toyota Bloemfontein’s passion for supporting local and being a part of its community, is conveyed in its relationship with Bloemfontein Courant, a community paper with its finger on the pulse. This is why both parties intend keeping up this good working relationship for another 10 years.