OFM makes exciting changes

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OFM Marketing Manager, Lindiwe Mtwentula.

OFM is inspiring listeners to live the real good life as it prepares for an exciting year ahead in Central South Africa. Listeners can look forward to a new programme line-up, new logo roll-out, new digital offerings and a regional broadcast dedicated to the Welkom area.

OFM is embracing the audio streaming trend with exciting new digital offerings. The OFM desktop application is a desktop app through which listeners can stream OFM anytime of the day. Wherever they find themselves, OFM will be there to keep them company, without them having to navigate the Internet.

According to OFM Marketing Manager, Lindiwe Mtwentula, OFM Stasie 2 is an exclusive Afrikaans streaming channel with uninterrupted Afrikaans music. “There are no commercials, no hosts, no news, and no traffic. Nothing to disconnect listeners from their favourite music,” she said.

In future, the station is looking to create even more digital offerings on its website to give listeners the opportunity to have access to their favourite music on their terms, including a channel with the best music from the 60s, `70s and `80s. “This is all in a bid to live the philosophy, living the real good life,” said Mtwentula.

OFM’s logo change is a result of its changing role within the media environment. This is to signify not only the fact that the station is no longer bound by an FM frequency, but truly available to any listener, anytime of the day, in any part of the world.

“OFM is taking the opportunity of a new decade to rethink its offerings and finding ways to offer the best radio listening experience to our audience, and the most effective marketing partner to our clients,” added the Marketing Manager.

OFM has big plans for its Welkom studio as well. In the pipeline is a split day-time programme for the Goldfields area with a local Welkom presenter. “The show will only be available to listeners in that area and as a result will promote unique content and advertising opportunities for the Goldfields,” Mtwentula explained.

A brand-new breakfast show and on-air talent complete the exciting opportunities the New Year will bring. The new breakfast show will launch in April and more information about the presenter line-up will follow.

Nomaqhawe Mtebele
nomaqhawe@mahareng.co.za