Going beyond the business plan with Allon Raiz

Allon Raiz providing tools for future entrepreneurs at the recent UFS Business School guest lecture. PHOTO: IGNO VAN NIEKERK

Author, entrepreneur and CEO of Raizcorp, Allon Raiz, recently visited Bloemfontein as guest speaker at the University of Free State, addressing graduate students about what it takes to be a successful entrepreneur. His view is to “lose the business plan,” in fact, Raiz wrote a successful book on the topic.

Raiz indulged staff and students to an entertaining, insightful and thought-provoking session on Lose the business plan: what they don’t teach you about being an entrepreneur, at the University of the Free State (UFS) Business School. The university hosted Raiz for a guest lecture on going beyond the business plan.

Raiz started the session by sharing the fact that 96% of small businesses fail within 10 years. From his research and experience, he shared the three main attributes always found when studying successful entrepreneurs: “They see opportunities, take risks and add value.”

He was, however, clear on the fact that there is no such thing as a typical entrepreneur. “It is not about a set of characteristics, it is about a set of probabilities.”

After sharing his personal journey to entrepreneurial success, Raiz explained that entrepreneurs had different expectations in terms of how much they wanted to earn, and how big they wanted to grow their businesses. Although entrepreneurs come in all shapes and sizes, there are some generic tools which all entrepreneurs can use. These include finding role models, being resilient, and having an internal locus of control.

He hosts the host of The Big Small Business Show on Business Day TV and is also the author of two best-selling entrepreneurial books. The essence of Raiz’s message was, no matter what you want to do, don’t wait and make plans – take action. In short, lose the business plan – start working on the business. – Seithati Semenokane