CEO of Free State Cricket Union, Johan van Heerden says: “Together with being the exclusive carbonated soft drink supplier to the Knights and Free State Provincial Team Twizza will receive branding rights at the Mangaung Oval.
We are excited with the new energy and innovation Twizza will bring to the in-stadia experience. With Twizza’s strong consumer focus and affordability their support will make a big difference to the growth and development of the game and to make cricket a truly national sport that is supported by all in the Free State.”
Niel Austin, from Twizza comments: “Twizza is proud to be associated with Free State Cricket. For years, Free State consumers have supported Twizza and now it is time for us to give something back to them. Twizza is an active, fun brand full of vitality, so there is a good brand fit. In addition, we are passionate about making a difference in communities in which we live and work and look forward to being involved with the development of Cricket in the Free State.”
Twizza Soft Drinks was founded by Ken Clark in 2003, when he happened to come across some antiquated soft drink manufacturing equipment. Although Ken already had his hands full with Crickley Dairy, he liked the idea of creating a soft drink line so much that he installed a state-of-the-art carbonated soft drink line on Crickley’s Queenstown site.
Thanks to a dedicated, passionate team, Twizza’s production far surpassed that of the already prosperous dairy, and the factory thrived so much that in November 2012, a second facility was opened up in Middelburg.
In the face of continuing hikes in energy prices and persistent power cuts, the Middelburg factory is committed to sustainability, with technology that is 25 per cent more efficient on power. Twizza is also harnessing the heat naturally generated from the machines to dissolve sugar for the beverages. Start to finish, it is one of the most sophisticated lines in the country. Each of Twizza’s many flavours is individually tasted, tested and perfected, so that every product on the market is as near perfect as possible.
Today, despite competition from international soft drink brands, Twizza supplies loyal consumers in the Eastern Cape, Free State and beyond with proudly South African refreshment.