Fruition for the future

Kanyi Gabiro selling her watermelons from the back of her bakkie.

With crop farmers in the Free State reducing production at an alarming rate because of lack of access to resources to scale production that covers the cost of production, 23-year-old Kanyi Gabiro from Bloemfontein decided to do her part in the agriculture industry. Gabiro studied BSc Chemistry (hons) and is currently studying MSc Climate Change and Energy Policy at the School of African and Oriental Studies, University of London through distance-learning while running her business, SA Fruition.

SA Fruition (Pty) Ltd BSc Chemistry (hons) is a registered and reliable supplier of washed, chopped and packaged fresh fruit and vegetables to individuals, shops and caterers in Bloemfontein. The business has been operating for six months on a cash-on-delivery basis from plot 79 Lakeview, Bloemfontein. According to Gabiro the most important reason to start your business is to have an income. “For many young females who find themselves unemployed, a business is great way to generate in income for yourself. The best thing about business for any young person is that you learn how to be financially responsible. Any decision you make affects you financially,” she said.

Kanyi Gabiro (23) busy watering the crops on her piece of land outside Bloemfontein.

Her products range from peaches, watermelons, green beans, butternut, melon, beetroot and spinach and most products are washed and chopped when delivered. Gabiro used money from her savings and has also loaned from her parents to buy material and install a simple, inexpensive irrigation system.

“It is extremely rewarding to see a small seed that you have planted go on to produce three watermelons. Most rewarding for me personally is the reward of making a sales and having financial independence” Gabiro added.

According to Gabiro she has plans to expand production of vegetables and process the fruit and vegetables to make soups, smoothies, preserves and canned products. She has submitted her business proposal to Department of Economic Small Business Development, Tourism and Environmental Affairs (Destea) and to the Department of Agriculture. “I would like SA Fruition to become the leading agriculture and agro processing company in South Africa, providing employment and training for people. I would also like to see more young people in agriculture, producing food and ensuring food security for South Africa,” Gabiro concluded.

SA Fruition takes orders from anyone – any size, and delivers. For more information, follow SA Fruition on Facebook at Fruition Diced, Instagram at safruition or contact 065-980-6089 or send an email to – Pierce van Heerden