Friends become business partners

Thato Tsaoane together with Pule Phasiwe

Four friends turned business partners after establishing their own business, where they now sell sneakers like hotcakes. Pule Phasiwe, Vuyani Motona, Thato Tlali and Thato Tsaoane followed their dreams of one day becoming well-respected business owners, which resulted in establishing Rok A Fela in 2020, a business that sells a curated collection of authentic Chekich sneakers.

From the left is Vuyani Motona together with Thato Tlali

Born and bred in Ladybrand in the Free State, the four friends went to the same high school and all moved to the City of Roses to study in various fields. According to the founders, the reason behind them selling Chekich sneakers, is the realisation that a huge gap existed in the South African Market. Phasiwe told Bloemfontein Courant that Rok A Fella comes from a Sesotho slang expression, “Re Etsa Fela”, meaning we are trending. “We are committed to serving our clients with quality service and we have dedicated members who work round the clock on our various social media platforms to ensure that customers’ needs are met in an instance,” Phasiwe added.

Apart from creating an income for the four friends, the newly established business is currently employing three young people full time and five part time. Their online store is just the mere beginning of their venture, as the four plan on opening a store in the city in the near future. For more, visit their website at

Pierce van Heerden