Fresh blood to drive change at Pacofs

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From the left are Pacofs Senior Marketing Manager, Tshegofatso Toolo; CEO, Peter Pedlar and Assets Practitioner, Janie Venter. PHOTO: SEITHATI SEMENOKANE

As part of its transformation process in efforts of becoming even better than what it once was, the Performing Arts Centre of the Free State (Pacofs), has recently made a few new appointments.

CEO, Peter Pedlar, said they are working on transforming the institution both internally as well as from a developmental perspective. “We must build Pacofs for the next generation to take over things, so the developmental aspect is very close to my heart as I have seen enough poor artists die and then we have to make a collection for them just to be able to afford a funeral. I don’t want that to happen again, I want to have a facility here at Pacofs that can train artists on the entrepreneurship aspect of the arts. It’s pretty much on the cards as one of the objectives we have,” said Pedlar.

Some of the new appointments include Nadia Ramiah as the new Human Resources Manager, Tebogo Lengau as the new Financial Accountant and Nomsa Topo as the new internal control officer.

Bloemfontein Courant had a chat with Tshegofatso Toolo who joined the team as the new Senior Marketing Manager as well as Assets Practitioner, Janie Venter.
Toolo said that her focus is on positioning the brand as a leading creative and performing arts institution.

“There are elements of visibility and rebranding that we need to reintroduce while also making it more accessible. We want to be able to give our audience access to development programmes. So from an artistic perspective we are designing certain offerings and we are doing it in a way that will open those doors and break down those barriers,” she said.
Venter said their mission in the financial department is working towards getting a clean audit opinion.

“Of course, for a business to work, things that happen behind the scenes like your accounting policies and procedures, and internal controls, all those need to be functioning and that is what we are striving to do.”

Both women have a special bond with the arts world. “Pacofs holds sentimental value. During school I spent a lot of my leisure time at Pacofs, attending shows; whether they were shows hosted by my friends, or whether I was part of a show at the backend. So for me, the success of the organisation is very personal,” added Toolo.

“I’m an accountant and most people don’t believe it when I actually tell them that I did ballet and drama, so for me dancing and drama is really a passion, and just walking around this building brings back so many memories,” Venter said.

“I’m very excited about the mix of talent that we have and the gender and racial mix that we are appointing, which is very well supported by council as well as the management,” concluded Pedlar.

Seithati Semenokane

seithati@centralmediagroup.co.za