Championing children’s literacy


Nal’ibali a is launching a loyalty programme for South Africans committed to making a difference in children’s reading development.
While reading regularly has proven to be highly rewarding for children, such as improved school performance, better job prospects and higher levels of self-confidence, the FUNda Sonke Loyalty Programme brings benefits to the adults who make this possible.
FUNda Sonke, which is isiXhosa for ‘everyone read’, seeks to grow and support Nal’ibali’s campaign network of more than 17 000 literacy volunteers, known as FUNda leaders nationwide.
Nal’ibali Managing Director, Jade Jacobsohn, said that with 17 000 active FUNda leaders nationwide, the time seemed right to take this campaign to the next level. “FUNda Sonke takes all the elements of our successful volunteer programme and rewards South Africans for being the everyday magic that helps make our children flourish,” said Jacobsohn.
FUNda Sonke members can earn points by completing online training courses and taking part in monthly literacy challenges. Points accumulated through participating in various activities can be redeemed for books, airtime and subscriptions to the Nal’ibali multilingual newsprint supplement.
The FUNda Sonke programme will be activated in a series of pop-up events from 8 – 12 April in seven provinces. A list of these events, which will spread information on the FUNda Leader Network and offer opportunities to sign up to both the network and the loyalty programme, is available from