Alah Yen Arts Foundation, together with its partners, has launched the Central Music Awards at Pacofs, Bloemfontein on Friday June 25. Alah Yen has been joined by Pacofs, Team Dynamics, Melamu Music and Obamelang Trading to make the Central Music Awards 2021 a success.
The awards ceremony is set to be held at Pacofs on October 9 should Covid-19 regulations allow. If regulations do not allow, the awards ceremony will be moved online.
“The awards have been established to recognise the hard work done by artists under the conditions of Covid-19. We want to celebrate the artists keeping us entertained under the lockdown regulations,” said Lehlohonolo Mokoena, chairman of Alah Yen and leader of the task team of Central Music Awards 2021. He stated they cannot give the exact amount which is to be won by the winners of the awards at this moment, as they are still in talks with the sponsors. Discussing ways that winners will be chosen, he explained a voting line will be available which the public can use to vote. A panel of judges has been appointed as well.
Pacofs artistic manager, Wits Lesenyeho, said the decision to be part of the awards was influenced the proposal Alah Yen had submitted. “We noticed the level of maturity and dedication in the proposal submitted, and we knew right there and then that we could not turn a blind eye on such a beautiful initiative.” He added that at Pacofs they support those visions that will leave a legacy behind for generations to come. He urged that Free State artists should stop competing with each other, but should instead collaborate and start working together.
Tshediso Thinane, the programme leader at Teamz Dynamics Consulting, explained that the awards will not only cover Free State artists, it will also cover Lesotho, Northern Cape and the southern part of Gauteng, thus the name “Central Music Awards”. He further explained that they will be hosting a gala dinner to raise funds for the awards ceremony.
It was explained that there will be a total of 23 categories covering all music genres. Each category will have five nominees. To be nominated, the artist or group must have an album that is not older than three months and they must be from the three provinces (Free State, Northern Cape and southern part of Gauteng) and Lesotho.
The three main categories are Male Artist of the Year; Female Artist of the Year, and Record of the Year. The Central Music Awards task team will communicate when artists can submit their work and the nomination ceremony will be held during September to announce the artists who have been nominated.