Central Media Group supports Free State Arts

Pacofs CEO, Themba Dlamini, and CEO of Central Media Group, Nick Efstathiou, at the Central Media Park offices. PHOTO: Gypseenia Lion

Central Media Group and the Performing Arts Center of the Free State (Pacofs) in Bloemfontein have signed an agreement to join forces and support the development of the performing arts in the Free State.

According to the CEO of Central Media Group, Nick Efstathiou, the agreement will see OFM as the exclusive radio partner and Bloemfontein Courant as the exclusive print partner to Pacofs.

“Pacofs is an institution for the development of arts in the Free State. With new leadership comes new ideas and collaboration. The Central Media Group has considerable reach into OFM’s radio audiences and Bloemfontein Courant’s readers. This partnership is important to share the journey of so many artists,” he said.

The announcement follows the recent appointment of Themba Dlamini as Pacofs CEO in November 2022. “Considered an experienced leader, Dlamini has held numerous positions as CEO and chairperson of boards across various public entities.” Dlamini said that the institution is grateful for this partnership that will help build Pacofs to become a regional and global arts roleplayer again. “CMG provides us an opportunity to communicate our artistic programmes and institutional news with valuable theatre lovers, artists, and other stakeholders,” he said.

He added that the main focus in the last months since he has taken office is to finalise the fence project that will secure the area at Pacofs. He emphasised that maintaining the facility is of top priority and the results will soon come to light.

“Three months from now you will see the roses,” he concluded.

Many of South Africa’s greatest artists in various fields have been proud to call the Free State home and have had the privilege to move through the hallways of Pacofs.

Gypseenia Lion