Bfn student launches own cosmetics line

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Thabang Leeuw with her product display at the launch of her cosmetic line, @Scents. PHOTO: SEITHATI SEMENOKANE

Thabang Leeuw celebrated her 21st birthday by launching her own cosmetics line called @Scents.

The final year B.Agric student at the University of the Free State, (UV) has worked many part-time hours and now she’s using that experience to make her dreams a reality.

Leeuw was juggling between lectures, while working part time as a financial advisor, as well as working for different retail companies selling cosmetics and perfumes. “Last year she came to me and said, ‘Mommy, next year I’m launching’. And I asked what are you launching? She replied, ‘My own cosmetic company’. She said she’s not selling for anybody ever again, she’s launching her own. And then she started her mission,” explained her mother, Constance Leeuw.

Constance Leeuw (mother), Thabang Leeuw and Edwin Leeuw (father). PHOTO: SEITHATI SEMENOKANE

“She was not sponsored by anybody for this project, she saved every cent that she could to make her dream a reality,” she added.

Thabang Leeuw said, “@Scents was conceived on October 2018 and today I have no regrets for it has been such a beautiful journey. I pushed through even when my idea was criticised, put in the hard work, opened myself to advice and learning just to master the craft and to see my dream come true.”

Thabang Leeuw (21) launched her own cosmetics line called @Scents. PHOTO: SEITHATI SEMENOKANE

She added that realising her dream took many years of dedication and the willingness to learn the ropes. “@Scents’ purpose is to make a difference in people’s lives, contribute to the lessening of unemployment rates, help young men and women achieve financial freedom in their lifetime. @Scents is therefore in the business of changing and impacting people’s lives,” she added.

The cosmetics company aims to donate ten percent of its monthly production to chosen charities and children in need.

“No matter who you are or where you’re from, your scent leaves an inevitable mark on the people around you, just like an expensive pair of shoes or tailored suit. Colognes are more than a sensory signal, they are a powerful signifier of who we are and how we want to be perceived by others. And I hope Bloemfontein is ready to welcome the new them with @Scents,” she concluded. – Seithati Semenokane
seithati@centralmediagroup.co.za