Women and doek fashion become statement

Bloemfontein will soon be playing host to its very first Doek on Fleek Market.

Head scarves, commonly referred to as doek, tuku, or turban, have traditionally been worn by women for many reasons, including religious and cultural reasons. However, women have recently been wearing head scarves as a fashion statement. Lwando Sibeko and Lusiwe Mlambo, saw this as a business opportunity and started the Doek on Fleek Market Bloemfontein.
This event will be coming to Bloemfontein on 7 August and is being organised by a group of women aiming to empower women across all spheres. Small, Medium & Micro Enterprise Businesses (SMMEs) owned by women are invited to the event to showcase their products.
Lwando Sibeko, one of the organisers of the event, says the Doek on Fleek Market Bloemfontein is an opportunity to afford women in Bloemfontein to gain entrepreneurial skills and to empower each other. “We hold these events across different provinces in the country with the aim of creating an environment for women to associate with other women in various industries, to develop business networks, and to share experiences.”
Co-founder, Nomthandazo Mavatha, explains that Doek on Fleek Market is a lifestyle market based in Gauteng which uses social media platforms to mobilise women throughout the country. The market was launched on Mother’s Day in May 2016 in the Vaal.

Bloemfontein will be the second town in the Free State to host this event. She says women from different backgrounds come together to empower each other on business, career and social matters. The event is not only to encourage women across all walks of life to participate in the economic growth of the country, but also to encourage entrepreneurship.
“Because the doek has a rich political and cultural connotation, we use it as a symbol of unity, strength, and womanhood,” Mavatha says. With Women’s Month ahead of us, the Doek on Fleek Market Bloemfontein brings to mind the role played by women during the struggle for liberation against colonisation and apartheid. – Katleho Morapela

News you can use

Doek on Fleek Market is taking place from 10:00 until 19:00 on 7 August at Windmill Casino. Entrance fee is R100. Book at bookings@ltandcompan.co.za or 076-4519848.