A safe summer for your little ones

Summertime means spending carefree family time enjoying the outdoors, swimming at the beach or lazing by the poolside. Bright sunny days definitely elevate our mood, but we need to take the necessary precautions to enjoy the sun safely.  Small children are especially at risk and require the utmost protection from UV rays. Not only is their skin far more sensitive than that of adults but their skin’s ability to protect and repair itself from UV damage is not yet fully developed. Sunburns in childhood increase the risk of skin cancer in later years. In fact, people may receive up to 80% of their life’s total exposure to UV light by the age of 18.

Think of exposure to UV radiation beginning as an empty glass, filling up a drop at a time. Even at a drop at a time, the glass will eventually fill up. If it overflows, you have a problem. Adequate protection during childhood can reduce the risks of developing skin cancer or sun-induced skin problems later in life by up to 78%.

Here are some sun-sense tips from NIVEA SUN, worldwide** and South African leader in sun care*:

  • Sun protection should be used whenever skin is exposed to the sun. Sun exposure adds up day after day, and exposure occurs whenever you are in the sun. Children should be encouraged to make applying sunscreen as routine as brushing their teeth in the morning.
  • Wear protective clothing, a thickly woven hat, sunglasses (UV 400 lenses are best), apply a broad spectrum sunscreen with a minimum of SPF 20 and maximum of SPF 50 to all exposed areas and a lip balm, such as Labello Sun, with SPF protection for your lips.
  • Apply sunscreen liberally to all exposed skin, including the back of the neck, tips of ears, arms, feet and hands. Applying too little sunscreen, or not applying it to all exposed areas of the face and body, is a common mistake and can drastically reduce the effectiveness of the product.
  • In addition to sunscreen, go under cover whenever possible.
  • Re-apply sunscreen regularly (at least every two hours), after towel-drying, perspiring or swimming.
  • Minimise the amount of time spent in the intense sun, i.e. between 10:00 and 15:00. If possible, limit children’s outdoor time between these times.
  • Always apply sunscreen on dry skin.
Not all sunscreens are created equal

All NIVEA SUN lotions and sprays go to work immediately after being applied. All products offer a strong UVA/UVB balanced filter system, which is EU and COLIPA - the European Cosmetics Association - compliant, and is CANSA approved. The products have been tested according to the “water-resistant” test, which is approved by COLIPA and the CTFA, and the children’s products offer extra water resistance. Most importantly, the products are exceptionally light, non-sticky and are easy to apply.
Try out the new NIVEA SUN Moisturising Sun Spray SPF 30 convenient trigger-spray in a 300ml, value-size for the whole family.

*SA: AC Nielsen total trade desk Value market share: 12mm Dec 2009
**World: Value market share worldwide Euromonitor 2009

Tags: A safe summer for your little ones
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